Project 1 Esprit Font

 

Esprit

     Esprit was designed by Jovica Veljovic, who was a calligrapher and type designer, in 1985 for ITC.  Jovica Veljovic has been teaching Typograpghy and Type Design, with 35 years of experience as a designer.  Jovica Veljovic has created 10 different fonts.  One of these fonts that he created was Esprit.  Esprit is a blend of classic Roman proportions with a calligrapghy flair.  It is a lively typeface that creates a timeless elegance.  The font was made so you would be able to read it at a small size with the wide proportions and thin strokes. 

Baby

 

The font that i was looking at in this ad was at the top "geeked at birth."  This ad was out of the Game Informer magazine.  I think the font is Old English, with embellishments to some of the letters.  There is many similarities, with the weight of the font.  The calligraphy thin lines that connect the vowels and some of the other letters.